BuonMenu Blog

Re-engage restaurant customers with push notifications

BuonMenu is a digital menu for restaurants. Thanks to a partenership with Pushpad, a service for push notifications, restaurant owners can now send notifications to all their customers.

When a user opens the digital menu of a restaurant (for example, by scanning a QR code), they will see a small message asking if they accept to receive the notifications. If they click "Allow", they are subscribed to the notifications.

Then, the restaurant owner can open the restaurant account on BuonMenu and send a message to all the subscribers, without any additional cost.

The message can be anything, like a promotion of a new dish, a special event, a discount, a daily menu, etc. This is a powerful strategy to promote the restaurant and increase sales.

Screenshot: notification prompt Screenshot: restaurant notification

How to send a notification

Open your BuonMenu account and then click "Notifications".

Then type a short message (and add an image) and click "Create Notification".

A push notification will be sent immediately to all the customers of the restaurant (if they have enabled push notifications).

Notifications are also displayed to anyone who opens the menu (in-app notifications).

How to subscribe to push notifications

Simply open the menu of a restaurant using a direct link (e.g. from Google, social, email, etc.) or a QR code.

You will start receiving notifications for that restaurant.

If you see a message that asks you a permission to receive the notifications from BuonMenu, you should accept. In case you blocked the notifications and you change your mind later, you can open a menu on BuonMenu, click the site information icon near the address bar, and change your settings: usually there is a button for changing the notification preferences or for resetting your choice.

Currently all major browsers support the notifications from websites (except iOS, which imposes many restrictions).

In-app notifications when opening the menu

To reach more people, regardless of whether they are subscribed to push notifications or not, BuonMenu also displays notifications inside the digital menu.

If you create a notification, it will be shown at the bottom of the page, as a promotional message, as soon as the digital menu is opened.

Digital menu: in-app notifications

Managing sent push notifications

The restaurant owner can view and manage all sent notifications.

Simply open the BuonMenu account and click on "Notifications".

There, you can see some statistics about the notifications (number of push notifications sent, number of clicks on push notifications) and you can also delete notifications to make them disappear from the menu when they are no longer relevant.